INDIA | A Fragrance Story Talk by Rishikesh Lonkar, Founder, CEO A Fragrance Story

Jasmine, Sandalwood, Rose, Musk, Petrichor and other fragrances conjure up the memories of the best of our olfactory senses! LEARN all about the History, Geography and MAKING PROCESS of India’s traditions and culture of creating Fragrances!

Then BUY yourself and your loved one fragrances inspired by:
* India’s Flowers - Flame of the Forest, Rose, Jasmine
* Rivers - Narmada Parikrama
* Places - Jaipur, Goa, Darjeeling, Coorg Personalities - Bajirao + Mastani
* Mountains - Himalayas, Valley of Flowers
* Sea - Sea Breeze and many more

We are happy to bring to you, A Fragrance Story - a rich collection of Indic & India themed perfumes, made from the best ingredients, traditions and based on world class formulations and processes.

Background & History
With its rich bio-diversity and tradition of observing nature - creating concepts and products from them, has been a long tradition in the Indian subcontinent. Fragrances that have been created over the ages - from its abundance of flowers, fruits, spices, soil, tree barks and roots. It has been part of its culture, traditions and livelihoods! India was once the hub of perfumes and scents, much the way it was the hub of spices and jewels. Crafting of fragrances had enjoyed royal patronage in medieval age.

Indian Classical texts, Ayurveda and scriptures like Vedas make mentions of fragrances. In the Vedic period, perfumes found mention in Ayurvedic texts like Charaka Samhita and Susruta Samhita. This era saw an increased mention of perfumes in literature too. Scents and fragrances have found importance in worship and healing in ancient India.
Archaeologists believe that the art of making perfumes began in India during the Indus Valley civilisation. They found a distillation apparatus made out of terracotta which dated back into 3000 BCE. Terracotta vessels were discovered that had plugged orifices and woven material that could be squeezed out to isolate the fragrant oils.

In the Mughal period, perfumes were called ‘itra’, ‘Ittar’or ‘attar’ and, were used in huge amounts in the harems of the royals. The rich legacy of ancient Indian aromas has continued into the modern times of today. Indian fragrances are counted to be amongst the best and are considered to be some of the most unique smells world-wide.

In India, there is a deeply sentimental feeling that we associate with the unique smells of our country. These fragrances celebrate the multifaceted INDIC culture – its richness, its diversity and its beauty.

Location -
Indic Inspirations Store & Experience Center, Mundhwa, Pune
Munshi Chambers, Near Passport Office
Koregoan Park Annex
Ghorpadi Mundhwa Road
Pune 411036
PH: +91 89990 93398