India Turns Pink PINKTOBER ITPTenMillionMoMs

 Pinktober is the annual month-long campaign dedicated to breast cancer awareness across the world. For the past 9 years, India Turns Pink has been leading this movement in India, conducting campaigns in airports, schools, colleges, corporate offices, and communities.

The mission is simple yet powerful – early detection saves lives. Through awareness sessions, screening camps, and public engagement activities, Pinktober reaches millions of women and families every year, breaking stigma and spreading hope.

10 Million Moms Initiative

This 10th year of Pinktober is a milestone year. To mark this special occasion, India Turns Pink has launched the 10 Million Moms Initiative – a historic mission to reach 10 million households with the message of early detection of breast cancer.

The campaign encourages mothers and women to take a Pink Selfie, symbolizing their commitment to self-care and regular screening.

Each selfie represents one household becoming aware and starting a conversation about breast health.

Goal: 10 Million Pink Selfies 10 Million Households Aware

Impact: Millions of lives potentially saved through early detection

Call to Action: Upload your pink selfie and be part of this movement