Jobs To Be Done

Customers buy products to get their job done. The jobs they do help them achieve certain goal in their life. Innovation comes from looking at how people do their job today and using creativity to make it easy for them.

Jobs To Be Done (JBTD) framework is one such tool that changes the way you look at a Product. It makes you think of how your product fits in the user's life. It forces you to look at our product the way customers do

 

Introduction to JBTD

Anatomy of a Job 

Categorising Jobs 

Creating Job statements 

Prioritising Job opportunities 

Creating Outcome statements

 

Job Mapping

Constructing a customer profile 

Mapping a user job

Identifying pains and gains 

Creating a value proposition 

Generating job stories

 

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