Learning Bytes 3.0 : Data and Intelligence - The key for marketing decision making
About the Event
Rapid advancements in data science technologies are driving the digital transformation projects. It is important for all Project Managers to learn and understand how data science and AI are leveraged for decision making and optimal execution.
Session Objectives:
- To understand the data points instrumental in making key marketing (digital and offline) decisions.
- During a typical digital transformation project, what are the systems involved and kind of data they hold?
- How is data science and AI leveraged for marketing decision making and optimal execution?
About Speakers:
Kanupriya Saxena is Marketing Analytics and Digital Marketing leader with an overall experience of 16+ years in business outcome driven marketing leadership, product management, media analytics, digital transformation, relationship building across partners and vendors, Customer 360, Omnichannel targeting and RFP responses in different markets like NORA, EMEA and APAC.