Making your Analytics Strategy Customer Centric
About the Event
The panel discussion will highlight the challenges and benefits of adopting a customer-centric approach.
Innovative brands understand the importance of data-driven decision-making to improve bottom-line growth.
As businesses increasingly look to adopt a data-driven mindset it remains imperative for businesses to invest in a data strategy that creates tangible value from data.
Bringing a customer-centric approach helps brands accelerate their ambition, improving customer engagement and personalization.
There is a growing shift to pivot towards a customer-centric view of this data that allows brands to focus on the customer, to design around customer experiences, customer viewpoints, and challenges.
In this panel discussion, we will consider the challenges in adopting a customer-centric data and analytics strategy. The discussion will focus on how businesses need to balance the tensions between business, marketing, and product and what that means for existing data processes and systems.
We will consider how data is a catalyst for the change towards a mindset that is founded in customer-centric data. We’ll discuss some of the key business changes that need to happen to make a success of a data and analytics strategy, considering how culture, business processes, skillsets, reporting, and modeling need to evolve to secure that success.
Benefits for attendees
Attendees will understand the common challenges and the vast opportunities in developing a customer-centric data and analytics strategy.
• A view on changing customer needs and expectations
• How analytics supports a customer-centric vision/ethos
• Why a data-driven mindset transforms expectations
• Connecting customer touchpoints to outcomes – the role of data and analytics
• Engagement models in an organisation – what needs to change
• Importance of a measurement framework that is scalable, efficient, and relevant.
About the panelist:
Gary Douglas, Strategy and Engineering Director, leading analytics consultancy, UK.
Gary has extensive experience in consulting to build data and analytics strategies and solutions for leading organisations across the UK, EU, and the US.
He has helped businesses to transform their existing data and build new processes and workflows to enable businesses to scale their ambition through a data-driven mindset – increasing sales, reducing costs, and supporting improvements to the customer experience.
Having worked both agency and client-side and with significant experience in a Financial Services organisation in the UK, he brings a practical knowledge of successful data and analytics structures. Building on a PhD in particle physics, he understands the challenges from a C-level through to a practitioner-level view.
Click here to view Gary's LinkedIn profile
This event is being organized by Lynchpin Analytics in collaboration with Konsälidön as a part of the Könnected Insights Web Summit.
Event promoted by Ercess Live