MARKETING ANALYTICS TRAINING

Become a future-ready marketer with Data Science skills.

Learn to design winning marketing campaigns for the best results with our Marketing Analytics Course Training.

Learning Objectives.

• Learn about marketing domain and its emergence in business strategies. Understand the need for Segmentation and Targeting.
• Develop a nuanced appreciation for designing products that create value. Product positioning for most effective results and returns.
• Formulate pricing strategy that drives up profits for firms.
• Understand the finer areas of market analysis to break
• into the competitive market with a new product based on future growth. Customer Lifetime Value (CLV) calculation.
• Perform forecasting to take proactive business decisions.
• Demand forecasting using customer-base models and statistical approach.

WorkShop Agenda

• Marketing 101
• Introduction to Marketing Analytics
• Need-based Segmentation
• Segment Targeting Approaches
• Perceptual Mapping and Product Positioning
• Preference Mapping
• Conjoint Analysis for Product Design
• Value Extraction by Decision Calculus
• Sustaining Value Extraction
• Data Envelopment Analysis (DEA)
• Stochastic Frontier Analysis (SFA)

 

About the Trainer

• Alumnus of ISB & IIT with over 14+ years of industry experience

• 8 years of extensive experience in Training

• Completed various technical & management international certification

• PMP • PMI ACP • PMI RMP • CSM • CSPO • CSD • DSDM Atern • Lean Six Sigma • Tableau

• A thorough implementer with abilities in Business Analytics, Quality Managements, Project Management etc

• Possess excellent communication skills and has capability to explain  toughest concepts in a very lucid way

• Successfully delivered 40+ Big Data & Analytics engagements

• Trained over 4000+ professionals across the globe