Marketing Essentials

 

This is designed for business people with little or no knowledge of marketing practices, as well as inexperienced marketing professionals.

About this Event

Without marketing, the fact that you've built a better mousetrap might go unnoticed. In fact, the whole notion of what constitutes a better mousetrap is dependent on marketing insights. Your engineers may have an elegant design that consumers reject as irrelevant or too cumbersome to use. Marketers are key in coordinating those who make product and design decisions with sales personnel and, ultimately, with consumers. Their marketing strategies can enable companies to remain ahead of the competition and attract customers whose loyalty will be the foundation of a successful venture. In this course, you will develop essential marketing skills. You will develop strategic and tactical skills to create, execute, and evaluate a marketing plan. Upon successful completion of this course, students will be able to:

• Analyze your market.
• Position your product.

Course Core Competencies:

Analyzing Your Market

Topic A: Determine Your Sales Objectives

Topic B: Analyze the Market

Topic C: Isolate Your Market Segment

Topic D: Analyze Your Product

Positioning Your Product

Topic A: Position Your Product

Topic B: Price Your Product

Topic C: Brand Your Product

Topic D: Develop Your Advertising Tactics

Topic E: Organize Your Marketing Efforts

Topic F: Conduct a Marketing Audit

venue: Imesh Lab, coworking space in Chandigarh