CII MARKETING LEADERSHIP SUMMIT

The rapid, global spread of COVID-19 has resulted in the worst economic shock in living memory. The unprecedented crisis presents unique challenges to companies operating across sectors as they struggle with evaporating demand and weakened consumer sentiments. Industries are grappling with structural changes as societies and economies pivot to the “Next Normal” and in an age of social distancing and associated restrictions, the world is now more digitally connected than ever before. As consumers cut back on discretionary spending, decision makers need to anticipate the emerging consumer, enabling them to tide through the current crisis and build the capabilities that future relevance will require. Consequently, marketers are now being forced to adapt by reinventing their marketing models that ensure sales and business continuity while leveraging business opportunities and new channels to reach the consumer. In an unprecedented situation subject to rapid change, CMOs need a proactive plan to adjust and adapt how they lead their teams, speak to their customers, and manage their brands.