MasterClass Building Digital Health Communication Strategy for Pharmaceuticals, Wellness and Healthcare Business

Digital technology and communication have revolutionized the healthcare system. This changing landscape demands that healthcare professionals understand digital dynamics and apply the best practices to day-to-day operations and practice.

Learning Focus Area :

1. How to create Digital Assets that makes an impact? Learn the science behind successful and impactful digital media asset development.

2. How to write winning content for your digital health communication?

3. Digital Health Communication Strategy – Solving your healthcare/medical communication requirement/problem.

1. Positioning your medical and healthcare communication goals
2. Goal setting for your medical and healthcare communication
3. Developing Strategies and Tactics for your medical and healthcare communication
4. Crafting winning message for your Communication
5. Developing content strategy for omnichannel platforms
6. Selecting the right Social Media Tools for your campaign
7. Analysis of medical and healthcare communication and measuring the impact of your campaign

4. Digital futures: the intersection of technology and health. How to build usable products using content + design + technology ?

Note:

All the participants are requested to attend the work-shop with one Digital Health Communication case to make the learning more impactful.

Here are some potential case examples that participants might bring:

1. Pharmaceutical Product and Medical Device Launch

• Challenge: To develop a digital communication strategy for the product launch.
• Goals: Creating awareness and engaging HCPs and potential consumers.

      2. Wellness Campaign for a Health App

• Challenge: Designing a digital communication plan to promote a wellness app.
• Goals: Increasing app downloads, user engagement, and building community.

      3. Hospital Services Promotion

• Challenge: Promoting specialized medical services offered by a hospital through digital channels.
• Goals: Attracting patients, positioning as an expert, and increasing appointments.

      4. Corporate Wellness Program Promotion

• Challenge: Promoting the wellness program to employees through digital channels.
• Goals: Increasing participation and emphasizing the program's benefits.

Instructor:

 

G.Vishwanand

 

• He is an entrepreneur and a seasoned strategic marketing professional in new product design, development, branding, strategic marketing, and digital transformation. He has actively contributed to over 25 start-up and new business success stories throughout his career. His successful track record spans across diverse regions, including India, USA, Europe, Japan, UAE, and South East Asia. In 2008, he founded IMC – www.imcdigital.life, a prominent digital health transformation company. The organization remains a trailblazer, consistently delivering innovative solutions to organizations worldwide.
• The Masterclass is outcome of his expertise and entrepreneurial spirit continue to drive positive impact and innovation in the ever-evolving marketing landscape. The masterclass is crafted to foster creativity and problem-solving, exploring unconventional marketing approaches that cut through the clutter.