Online Reputation Management

The world has transformed to include your social media presence everywhere. In such times, it is important for every brand to hold a positive influence on its public perception. Online Reputation Management is essential to craft strategies that help maintain the public opinion of your brand and it's product or service. This workshop will explain the importance of ORM and the various aspects of successfully driving ORM.

If you are a professional in the fields of Media, Advertising, Sales, PR, Business Development, Brand Management, Communication and/or Marketing then this is for you!

What will you learn?

1. What is an online reputation and why do we need one?
2. How do you build an online reputation?
3. How to measure the effectiveness of your reputation management efforts
4. When others manage your online reputation - Creating a social media policy and content policy. 
5. Case study that participants will attempt
6. Seven challenges faced in online reputation management and how to tackle them.

Archana Venkat is a Marketing Head at a Big 4 consulting firm in India, with over 14 years of experience. She has worked for leading organizations in the professional services, information technology and media industries.

Please note - this is a paid event, we shall get in touch with you once you register. Do make the most of this exclusive opportunity of learning from the maestro! In case of any queries, please reach out to akshata@91springboard.com