Product Design and Gamification

Good product design attracts customers and gives companies an edge over competitors. It brings the concept, the package, and the process, the three important issues in product designing. It not only makes customers' life easy, but it also enhances the profitability of companies.

Gamification is key to great product design. It can turn a bad product into a success. It is a process where designers use it to insert gameplay elements in non-gaming settings, enhancing user engagement to a product.

This program is designed for all those involved in the Conceptualization & Realization of Products - be it an Entrepreneur, Intrapreneur, CPO, Product Manager, Solution Architect, UX Designers.

 

This Webinar

This webinar is part of the 'Innovation Insights' series conducted by the Institute of Inspiring Innovation with the objective to bring thought leaders and subject matter experts to the spotlight so that they can share their innovation journeys, models, methodologies, or best practices.

This program will help the audience to gain some insights and benefit in their respective innovation, intrapreneurship & entrepreneurship journeys.

 

Key Takeaways

1. Notching up engagement for existing customers
2. Boost critical usage and revenue metrics
3. Reach out to new customers
4. Drive the success of your product

 

Know the Thought Leader

Suvrajit Sarkar is a Product Design and Gamification expert who has been applying research-based principles to drive the design of products that fully support end-user needs while also achieving the business vision.

As a customer experience design practitioner, he fundamentally believes that everyone should have thoughtfully designed environments that nourish and sustain their lives. He does this by working across disciplines to manifest social change and re-envision the places we work, play, and gather.

His engagement design methodology has a 360-degree approach that involves everything from design research, live experiments, re-envisioning everyday products and services, digital space, sustainable development, and designing unparalleled customer experiences in the hospitality space.

As a Product leader at Digital Harbor Inc., Suvrajit has lead key transformational initiatives to change the way knowledge workers engage with their day to day tasks by designing Human-Centric enterprise applications.