Re-Think Webinar - Employer Branding, Values and Business Results
About the Event
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About the Session :
In 2004, Facebook reached one million subscribers. 'Fred' on YouTube reached one million in 2009. Consider these milestones the democratisation of publishing of opinion. These events, signalling the rise of social media, permanently changed brands and branding. All stakeholders could now become psychological stakeholders of brands, because they could make their opinions heard. What the brands said (brand communication) became less important than what the brand did (brand behaviour).
Today, online influencers are forcing MNCs to change their product formulation by exposing the half-truths in their brand communication.
This shift is critical not just to external stakeholders but internal too. Platforms like Indeed, Glassdoor and Monster allowed existing employees to comment on their job satisfaction and management practices, which in turn influences prospective employees.
Now there is proof that organisations that create open, safe spaces leading to a culture of trust outperform the stock markets by many times!
Organisations are always competing in two markets: for customers and for talent.
Creating an inspiring Employer Brand is the shortest route to getting the best talent.
Join us for this exciting and timely 'Re-Think' webinar to explore how Employer Branding, Values, and Culture intersect - and how they can become an organization’s most powerful competitive advantage!
About the Speaker - Kiran Khalap :
Kiran juggles writing, rock climbing, and spiritual evolution while keeping his feet firmly planted in the world of branding.
After earning a degree in organic chemistry, he took a detour into teaching at a J. Krishnamurti school in Varanasi before shifting to advertising in 1983. He started as a copywriter at Lintas and rose to CEO and Chief Creative Officer of Clarion Advertising
In 1999, he co-founded chlorophyll, a brand consultancy that has since differentiated over 400 brands and created more than 50 from scratch. The firm boasts four intellectual properties and its own innovation lab.
Kiran also played a role in shaping Aadhaar, the world’s largest biometrics-based identity project, as Chairman of the committee that consulted with UIDAI, the Government of India’s implementing body.
As a speaker, Kiran made history as the very first presenter at TED University during TED’s first Indian event in 2009, later taking the stage at TEDx Bandra in 2017.
His storytelling prowess earned him the Indo-UK Short Story Writing Award in 1995, and he has published three novels - Halfway Up the Mountain, Two Pronouns and a Verb, and Black River Run. In 2024, he added non-fiction to his repertoire with The 4ourth Era of Branding.
And if that wasn’t enough, he even has a species of spider named after him - Thelcticopis kirankhalapi :)
About the 'Re-Think' Webinar Series :
Anahat’s 'Re-Think' Webinar Series are both perspective builders and perspective shifters. The 'Re-Think' webinars will invite speakers to talk on subjects that seem obvious but yet not quite so obvious, about things that we know and don’t quite know enough about. They are for the curious, for the seekers, for those willing to let themselves be challenged by a different perspective. They are short! 90 minutes. An hour of talk followed by a half hour of what got triggered by the talk. They are meant to be conversations of the kind Theodore Zeldin wrote about, “... one which you start with a willingness to emerge a slightly different person”