Seeing Around Corners and Building a Product, Service, or Business Model that is Resilient to Market Changes
About the Event
Seeing Around Corners and Building a Product, Service, or Business Model that is Resilient to Market Changes
Featuring: Rita McGrath, Columbia Business School
Do you want to be a “Discovery Driven Leader” that benefits from uncertainty?
Would you like to:
- Learn about a tool-kit to help you sense when an inflection point is underway (disruptions or changes in the market or business environment).
- Identify what attributes of a product, service, and business model will change.
- Conduct the kind of fact-based agile experiments that will position us ahead of the wave of change.
Here is the good news.
We are excited to share that we have arranged for Rita McGrath* to walk you through the tools and skills needed to build a strategy that gives you different options or pathways to success during times of change or disruption, and how to think strategically about your competitive advantage and where you play.
Rita’s content will be drawn from her latest book, “Seeing Around Corners” as well as Discovery Driven Growth
With Rita You will also learn:
1. Four methods to uncover the most salient attributes your customers care about now
2. How to identify where your company needs to perform … and where you should consider underperforming
3. How to use a proven tool – the ACE Matrix – to test, validate, and reconfigure your business
4. Where to apply these tools beyond your product or service so that you future-fit your entire business model
Rita McGrath – a Columbia Business School Professor is the #1 ranked strategy expert, and top management consultant to both growing SME businesses and Fortune 500 giants.
Main Session - Video Broadcast scheduled conveniently for our regional audience
Dec 2 | 9:00AM – 10:00AM IST (Indian Standard Time)
We have made a special request to Rita Mcgrath for replays to be available for your private watching again at your convenience.