Scaling Your Startup : The Product - Led Growth Way

 

Scaling your startup - PLG Way!

You are an early stage SaaS/B2B startup and have achieved Product-market fit i.e. figured out the right problem to solve for your customers, and are now looking for ways to scale-up? You have hired your first sales guy or are looking to expand your existing sales team but struggling to find ways to generate more leads for them to chase? Then this session is for you!

What to expect:
- A primer on Product-led growth strategy and how it is different from a sales/marketing led growth.
- Find out ways to leverage product usage to fuel user acquisition, conversion and expansion.
- Know about the latest trends and insights on Product-led startups and how their valuations are soaring high due to their PLG motion.

Who’s it for?
Founders/engineers/team members of startups/scale-ups that have achieved PMF (product market fit) and are gearing up for a hyper growth phase.

About the speaker:
This session will be conducted by Nitin Ramrakhyani, Growth Product Lead @ Prezi Inc
Nitin is a seasoned Product Leader with extensive experience in building & scaling SaaS/enterprise & consumer internet products across companies like ADP, TESCO, Commonfloor, Digite etc. In his current role at Prezi, Nitin manages the growth & monetization platform initiatives.
LinkedIn: https://www.linkedin.com/in/nitinramrakhyani/

Date: 30th April, 2021
Time: 4 PM - 5 PM
Venue: Online Event (Link will be shared prior to the event)