The New Rules of Business
About the Event
What is the main purpose behind this Webinar?
The primary aim of the webinar is to help participants stay relevant in tomorrow’s world by inspiring them to abdicate ‘old’ rules and adopt ‘new’ rules of business.
How will this webinar be conducted?
Participants will be immersed in a deeply interactive and engaging dialogue. Powerful business stories will be narrated which are easy to understand but have the power to inspire, educate & motivate listeners. These stories are drawn from the lives of business icons we admire & adore; from brands that have enriched our lives & empowered us to ‘do more’ & from businesses that have become an integral part of our lives.
Who will anchor the session?
It will be anchored by Rajesh Srivastava. He is an alumnus of IIT Kanpur and IIM Bangalore. He has over three decades of corporate & academic experience. At United Spirits (now Diageo India) he played a significant role in creating some of India’s most recognized, beloved and enduring alcohol brands, including McDowell Signature, Royal Challenge, Bagpiper and Blue Riband Duet. He went on to become the President of J.K. Helene Curtis, where he reenergized the company & the deodorant category by relaunching Park Avenue deodorant as a ‘perfume’. Today, ‘perfume’ has become a generic benefit for the deodorant category.
Since 2008, he has directed his focus toward teaching and conducting corporate workshops. As an educator, he has taught at IIM Indore and S P Jain School of Global Management. As a corporate trainer, he has worked with prestigious companies like Siemens India, Mercedes Benz Research Centre and Reliance Industries amongst others.
Throughout his career, his columns and writings have appeared in various publications, including: Outlook, The Telegraph, Mid-Day, Business Standard and Mint.
His book ‘The New Rules of Business’ was published by Penguin Random House in 2019.