User-Centered vs Client-Centered Project Management

 KEY TAKEAWAYS

• The role of product manager today, between business requirements and user centered design
• Accelerating business results by adopting design and user center methodologies in product development
• Driving innovation through design thinking methodologies
• Improving collaboration and communication with design teams

​SPEAKER

Antonio De Pasquale

Design Director

Frog

Antonio is currently Design Director, Customer Experience expert in Frog, specializing in digital user experience design. He is a well-known expert in the field of design & innovation, leading product experience and service design, helping companies and institutions to innovate and launch new products and services.He has worked on numerous digital projects ranging from the field of web-tv, e-commerce, healthcare, financial services, telco, insurance, corporate website across different media , in the last 15+ years of professional experience. He’s currently lecturer and professor at SUPSI and he is involved in several teaching activities at IED and Politecnico di Milano. As mentor and speaker he has been involved in several international conferences like IxDA, SXSW, Digital Shoreditch and APCHI.