What business owners need to know about B2B Digital marketing
About the Event
This webinar is for B2B business owners. The focus of the webinar is on how digital marketing can be leveraged to build a brand and generate leads.
Note: We WILL NOT be discussing how to create an ad or a post on social media or google. No technical knowledge is expected or will be taught. This webinar is about strategy and managing digital projects from the perspective of a business owner outsourcing digital marketing - to their own teams, or to external agencies. The business owner provides strategic direction and the agencies execute them.
Speaker: A.S. Prasad. IIM Ahmedabad alumnus, Guest faculty at IIM Indore, IMT Ghaziabad, NIFT and other educational institutions. Thirty plus years in consulting and close to a decade in teaching. Linkedin Profile: https://linkedin.com/in/asprasad
Date: Saturday, 18th February 2023
Time : 11 AM to 1.30 PM
Cost : Rs. 1180/-
Payment : Pay on the platform here (Preferred) OR write to info@stridebusiness.com for offline payment options.
Webinar link: The link will be sent one day before the event
Questions/Clarifications? : Write to info@stridebusiness.com or whatsapp/call : 9845172986 | 9900230550
Participants will learn :
Setting up the digital assets
- Why digital marketing is important in B2B - what happens if you are not online, and how being online helps
- How to build your brand/firm image online - What to do and where
- Making your website a strategic asset - Platform, content, structure
- Leveraging Social media
Lead generation
- Ensuring basic SEO hygiene, and long term SEO Strategy
- Lead nurturing and email marketing
- Paid digital marketing strategy
FREE:
CHECKLIST - Website and SEO strategies: An ebook that will provide you with a check list of what all needs to be in place for the website and SEO strategy.
IMPORTANT: We WILL NOT be discussing how to create an ad or a post on social media or google.