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Digital Health Communication Strategy for Pharmaceuticals, Wellness and Healthcare Business
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Taj DeccanBanjara Hills Main Road, Banjara Hills, Balapur Basthi, Hyderabad, Telangana, India
About the Event
Digital technology and communication have revolutionized the healthcare system. This changing landscape demands that healthcare professionals understand digital dynamics and apply the best practices to day-to-day operations and practice.
Learning Focus Area :
- Introduction to Medical and Healthcare Communication in the Digital Era
- Audience Analysis- Positioning your medical and healthcare communication goals
- Defining Objectives - Goal setting for your medical and healthcare communication
- Selecting Strategy- Developing Strategies and Tactics for your medical and healthcare communication
- Crafting winning message , Content development for Patient and Scientific Communication and
- Digital and Social Communication Tool -Understanding Social Media Marketing Developing content strategy for social platforms
- Review , Analysis and Impact
Who can attend :
- Who can take up Training Program in Healthcare Communication and Social Media?
- Entrepreneurial doctors and healthcare professionals
- Hospital administrators
- Healthcare professionals into marketing and communication
- Digital marketing members of hospital/pharma/medical devices
- Public health professionals
- Brand/product managers
- Healthcare-IT professionals
- Digital health/medicine/therapeutics professionals
- Payers/patient outreach professionals
- Job aspirants
- Freelancers/Consultants
- Professionals from media/agencies
About Faculty
Vishwanand aka Vishy GovindaRaju
- I bring over 20 years of experience in Branding, New Product Design and Development , Strategic Marketing and Digital Health Transformation. I have been part over 25 start-up / new business success stories across India, U.S.A, Europe, U.A.E and South East Asia. I was associated with pepper square, IBSS, Pioneer Group, Piramal Group, Ernst & Young, Satyam, and Administrative Staff College of India prior founding www.imcdigital.life – IMC – Digital Health Transformation Company in the year 2008.
- I am passionate about building digital health brands and marketing solutions. Thanks to my Indian Airforce roots, I have been fortunate enough to travel the length and width of India, thus I understand people socially and culturally better. In addition, my international marketing experience and exposure helps me further to design usable branding solutions keeping the global trends and competition in mind.
- When I am not busy building brands, you can find me cycling and running- these activities are the secret sauce of my creative and strategic inclination. When your work is your passion, you enjoy waking up to different business challenges, to build unique success stories, and to deliver the promise to your customers, every single day.
- K-Factor from Masters from ISB, Pondicherry Central University and IIMM-Pune.