Workshop on Digital Health Communication Strategy for Pharmaceuticals, Wellness and Healthcare Business
About the Event
About The Event
Digital technology and communication have revolutionized the healthcare system. This changing landscape demands that healthcare professionals understand digital dynamics and apply the best practices to day-to-day operations and practice.
Learning Focus Area :
- How to create Digital Assets that makes an impact? Learn the science behind successful and impactful digital media asset development.
- How to write winning content for your digital health communication.
- Digital Health Communication Strategy – Solving your healthcare/medical communication requirement/problem.
I. Positioning your medical and healthcare communication goals
II. Goal setting for your medical and healthcare communication
III. Developing Strategies and Tactics for your medical and healthcare communication
IV. Crafting winning message for your Communication
V. Developing content strategy for omnichannel platforms
VI. Selecting the right Social Media Tools for your campaign
VII. Analysis of medical and healthcare communication and measuring the impact of your campaign
- Digital futures: the intersection of technology and health. How to build usable products using content + design + technology?
Who can attend :
- Who can take up Training Program in Healthcare Communication and Social Media?
- Entrepreneurial doctors and healthcare professionals
- Hospital administrators
- Healthcare professionals into marketing and communication
- Digital marketing members of hospital/pharma/medical devices
- Public health professionals
- Brand/product managers
- Healthcare-IT professionals
- Digital health/medicine/therapeutics professionals
- Payers/patient outreach professionals
- Job aspirants
- Freelancers/Consultants
- Professionals from media/agencies
About Faculty
Vishwanand aka Vishy GovindaRaju
- I bring over 20 years of experience in Branding, New Product Design and Development , Strategic Marketing and Digital Health Transformation. I have been part over 25 start-up / new business success stories across India, U.S.A, Europe, U.A.E and South East Asia. I was associated with pepper square, IBSS, Pioneer Group, Piramal Group, Ernst & Young, Satyam, and Administrative Staff College of India prior founding www.imcdigital.life – IMC – Digital Health Transformation Company in the year 2008.
- I am passionate about building digital health brands and marketing solutions. Thanks to my Indian Airforce roots, I have been fortunate enough to travel the length and width of India, thus I understand people socially and culturally better. In addition, my international marketing experience and exposure helps me further to design usable branding solutions keeping the global trends and competition in mind.
- When I am not busy building brands, you can find me cycling and running- these activities are the secret sauce of my creative and strategic inclination. When your work is your passion, you enjoy waking up to different business challenges, to build unique success stories, and to deliver the promise to your customers, every single day.
- K-Factor from Masters from ISB, Pondicherry Central University and IIMM-Pune.
Dr. Satheesh Kumar Reddy
Growth, Product Design and Development
The growth of IMC is accelerated by Dr Satheesh Kumar Reddy Chinnapapagari , A C-Suite leader, who enjoys building user friendly products and high-performance teams blended with integrity, trust, transparency and good humour. He is recognized as a problem solver with first principles thinking, ardent communicator and delegator, working at the intersection of product, technology, business and user-centricity. He has been responsible for building successful cross-functional teams and global products with proven multicultural leadership across Switzerland, Spain, India and USA. He has expertise in building products and platforms connecting the “Patient-Physician-Hospital-Payor” in Healthtech and “Learner-Tutor-Parent-Institution” in Edtech and successfully apply the cross-domain learning.